Updated: Digital Media Exec: Metrics Are 'In Crisis'

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The most measurable medium’s metrics are a major mess.

That’s according to a group of digital media executives who participated in a measurement-themed panel session on Wednesday (May 6) at the Interactive Media Conference (hosted by Editor & Publisher and Mediaweek) in New Orleans. Jason Kint, senior vp, general manager, CBSSports.com, was particularly frank when asked about the state of online measurement, saying that the industry “has gone backwards in the past five years. There is a real crisis in metrics right now.”

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