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Casual restaurant chain Denny’s has selected Goodby, Silverstein & Partners as its lead agency and will air its first Super Bowl spot during the third quarter of this year’s game, the client confirmed on Wednesday.
Denny’s spent more than $55 million on ads during the first 10 months of last year, according to Nielsen Monitor-Plus. Spending for all of 2007 was just shy of $60 million.
Nelson Marchioli, CEO of Denny’s, said in a statement: “We’re looking to reconnect with those consumers who have wonderful memories of the brand.
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