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NEW YORK Four agencies remain in contention for creative duties on Outback Steakhouse, which last year spent nearly $90 million in major measured media, sources said. Sources identified the contenders as independent McKinney in Durham, N.C., WPP’s Young & Rubicam in Chicago, IPG’s Lowe in New York and the incumbent, Publicis’ The Kaplan Thaler Group in New York.
WPP’s Ogilvy & Mather in Chicago also advanced to the found round but withdrew.
Client executives have briefed the agencies and final presentations are slated for next week, said sources.
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