Uno Chicago Grill Puts Lobsters on the Menu

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Uno Chicago Grill is hyping more than its signature deep-dish pizzas this summer.

Lobsters are the catch of the day in Uno’s “Way deeper than pizza” campaign created by Boston-based Full Contact Advertising to tout the chain’s new “Best of Summer” menu.

Five humorous TV spots breaking this week feature talking lobsters with larger-than-life personalities, such as the “tough guy” who asks “You wanna piece of me”? offering no other option than to indulge in a seafood dish.

The commercials break initially in Boston and Providence, R.I.,

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