Universal Studios Goes East

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Japanese Theme Park Seeks Shop for $25 Mil. Launch
LOS ANGELES–Universal Studios is seeking an agency that knows how to position a Western entertainment product in Japan for the estimated $25 million ad account of a planned theme park.
The park, Universal Studios Japan, will be the client’s first major expansion outside of the U.S.
USJ Co. Ltd., a joint venture of Universal and other investors, is planning the review of global shops, according to Norm Elder, executive vice president of marketing.





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