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Video game publisher Universal Interactive Studios has named Kovel/Fuller to handle an account valued at $30 million following a two-month review. The decision immediately prompted the Culver City, Calif.-based Kovel/Fuller to sever its eight-year relationship with Nintendo because of the potential conflict. The shop, one of several agencies that created work for Nintendo, handled about $5 million worth of ads for the company.
In winning the Universal business, Kovel/Fuller edged out three other shops that had made the final round.
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