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LOS ANGELES–The theme park division of Universal Studios has awarded davidandgoliath the creative portion of a $30-40 million account aimed at generating attendance for two attractions at its park in Orlando Fla., Universal Studios and Island of Adventure.
The two year old L.A. shop edged out the Richards Group of Dallas, which had made the finals after the other contenders were eliminated earlier this month. “It was their creative,” said Jim Yeager, senior vice president of public relations for Universal Studios Recreation Group when asked about the selection.
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