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LOS ANGELES–Interpublic Group’s Universal McCann has won the estimated $45-50 million media planning and buying business for European luxury goods-marketer Richemont’s U.S. and Latin America markets.
The Universal McCann team, led by evp, director of AOR accounts George Hayes and newly named director of strategic print planning Brett Stewart, prevailed in a review against several other undisclosed media shops. Incumbent Plaza Advertising in New York will continue to handle co-op advertising. Richemont brands include Cartier, Dunhill, Piaget, Van Cleef & Arpels and Lancel, among others.
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