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DALLAS Carrols Corp. has selected Interpublic Group’s Universal McCann to handle consolidated media chores for the two chains in its Hispanic restaurant division, Taco Cabana and Pollo Tropical, the client said. Combined billings are estimated at $9 million.
The Atlanta media service won the buying and planning duties following a review that included undisclosed contenders. Neither Media Rare Co. in Pflugerville, Texas, which handled media for Taco Cabana, nor its creative incumbent, WestWayne in Atlanta, participated, according to Brian Maysent, senior vice president of marketing for the client’s Hispanic restaurant division.
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