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Crash Bandicoot, the popular video-game character, reveals a different side in a new campaign set to break this month for the game arm of Universal Studios.
The new work, created by the Los Angeles shop Kovel/Fuller, includes a print ad that has the large orange creature hobbling gingerly down a hospital corridor, presumably after a severe injury. A loose-fitting gown reveals his big flesh-colored butt. The copy reads, “It’s Crash’s toughest adventure yet.” The new tagline is, “More pain.
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