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NEW YORK–Six agencies have been briefed in Orlando this week by executives from Universal Studios, who are searching for a shop to handle its estimated $30-40 million theme parks business.
Jim Yeager, a client representative, identified the agencies as Deutsch in New York, The Martin Agency in Richmond, Va., McKinney & Silver in Raleigh, N.C., The Richards Group in Dallas, Doner in Southfield, Mich., and davidandgoliath in Los Angeles.
The account went into review last week [Adweek, 7/23] when the client began contacting agencies and asking them to submit credentials, sources said.
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