UnitedHealth Group Launches $240 Million Media Agency Review Amid Chaos in Congress

America's largest insurer seeks new marketing partner

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America’s largest health insurance payer has launched a media agency review amid a period of great political uncertainty regarding the future of the industry.

UnitedHealth Group recently issued an RFP calling upon agencies to handle media planning and buying for all of its brands (including UnitedHealthcare) in the United States, according to three parties with direct knowledge of the matter who spoke to Adweek on condition of anonymity.

A UHG spokesperson had not provided an update on the status of the company’s marketing business at the time this story was published.

All parties who discussed the matter stated that the review remains in its early stages and indicated that agencies from MDC Partners, Publicis Groupe and WPP’s GroupM are involved in the pitch.

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