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MINNEAPOLIS Olson said it has been selected following a review to handle digital chores for Ovations, UnitedHealth Group’s unit that serves the needs of seniors.
The independent shop here was chosen to provide Web-based creative, tools and project management for consumer engagement efforts.
“Our goal is to help Ovations use a personal, holistic approach to interactively engage and build new relationships with its customers,” said Kevin DiLorenzo, agency president, in a statement. “We offer unparalleled expertise and service in developing the digital tools to support this objective.”
The budget was not disclosed but is likely in the $1-2 million range.
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