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NEW YORK United Talent Agency has formed a company dedicated to the branded entertainment space. Jarrod Moses, former CEO of brand-building firm Alliance, will head United Entertainment Group.
“I wanted to include not only the world of branded entertainment, but also the world of equity,” said Moses. “We’re going to be creating branded entertainment programs, and also owning these deals with the brands on an ongoing basis.”
UEG will operate as an autonomous firm and attempt to make deals across all entertainment entities, including other talent companies, such as Creative Artist Agency, International Creative Management and William Morris.
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