United Faces 2 Clear Options

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United Airlines heard proposals late last week from Young & Rubicam and Fallon Worldwide on how each would manage the company’s $100 million global advertising account.

One executive close to the review said the airline’s choice is between global reach and creative firepower. “Y&R has a strong network,” the source said. “Fallon is great creative.”

The meetings were characterized as “discussions” about how the agencies would manage the global account, rather than straight pitches, sources said. Creative ideas will not be a factor for determining who gets control of the business.



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