Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Mcgarrybowen’s hot streak continues.
The New York-based agency that won lead creative duties on Sears and Burger King in the spring now has added United Continental. Collectively, the assignments will add about $40 million in annual revenue to a 9-year-old shop that just eclipsed the $100 million mark last year.
United Continental’s media spending is estimated at $65 million. The business includes both creative efforts and media planning and buying. Mcgarrybowen's media partner in the pitch was Horizon Media in New York.
"We are honored to have the opportunity to help define the new United—a company born from two world-class airlines with great heritage and heart," said mcgarrybowen CEO John McGarry, in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in