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United Airlines quietly created a new in-house media operation a few months back that’s designed to sell potential marketers integrated, multiplatform ad campaigns throughout its fleet of planes and terminal locations.
The effort is similar to what Walmart and other giant retailers have done with the use of TV monitors and aisle displays to convert their stores into media outlets for hawking products and providing consumers with some content as they shop.
United has sold a number of multiplatform campaigns to marketers, such as the Wrigley unit of Mars and the credit card division of Chase, which has just kicked off a three-month in-flight ad campaign.
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