Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In what executives termed a recommitment to advertising, United Airlines last week launched a print effort in national newspapers touting its summer promo: a free round-trip ticket after three paid round-trip flights. The ads, crafted by Fallon in Minneapolis, target the airline’s business customers. The work maintains the “We are United” tagline crafted by Fallon after the Sept. 11 terrorist attacks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in