Unit2 Is Red Storm's No. 1 Choice For Clancy's Politika

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ATLANTA: Unit2, a new division of Winston-Salem, N.C.-based Long Haymes Carr, has attracted its first client in Red Storm Entertainment, a software publisher co-founded by best-selling author Tom Clancy. Sources estimate the client will spend $5 million annually on marketing.
Based in Morrisville, N.C., Red Storm Entertainment designs and markets interactive computer games. Its first game, Tom Clancy’s Politika, will be released this month in conjunction with the book of the same name.
As the concept for Unit2 was under development at Long Haymes Carr this summer, the agency targeted Red Storm as the type of progressive-minded client the fledgling division wants to serve, said LHC chairman and chief executive officer Steve Zades.




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