Unisys Begins Agency Search

ATLANTA Unisys has launched a review for its ad account, currently handled by Grey, sources said.

The Blue Bell, Pa.-based client, which helps corporations design and implement integrated IT systems, declined comment, as did the consultancy handling the search, Achenbaum Bogda Associates in Raleigh, N.C. Grey is not expected to defend the account.

WPP Group’s Grey in New York won the account in a review in September 2000 over Interpublic Group’s McCann Erickson in New York and Publicis Groupe’s Leo Burnett in Chicago.

According to sources, ABA sent a “fact sheet” to an undisclosed group of agencies last week. Credentials are due in early February, with a final decision expected in March.

Recent efforts have been print based and use “Imagine it. Done” as a tagline.

Sources said the work in play is worth about $10 million.

The client has cut measured media spending every year since Grey won the business, according to data from TNS Media Intelligence. After topping $20 million in annual ad spending in 2000-01, Unisys fell off about $15 million in 2002-03. The company spent slightly less than $10 million in 2004 and $5 million through the first nine months of last year.