Unilever Selects Lowe for Degree

CHICAGO Unilever is set to move its $20 million Degree antiperspirant account to Interpublic Group’s Lowe in New York, in a consolidation, according to sources.

The brand’s previous agency was Omnicom Group’s DDB in Chicago, the office’s only brand for the crosstown client. The shift comes after a creative shootout between the two agencies, sources said.

Agency representatives referred calls to the client. Unilever officials could not immediately be reached. Other client brands handled by Lowe in New York include Wisk detergent and Snuggle fabric softener.

Unilever spent $20 million advertising the brand last year, according to TNS Media Intelligence/CMR. Sources said spending could double by next year.

Media is handled by WPP’s Group’s MindShare in New York. That part of the business was not in review.