Under Armour is celebrating Tom Brady’s win.
The brand had a tribute to the quarterback prepared—just in case the team won—and after the New England Patriots beat the Atlanta Falcons with 34 points to 28, Under Armour unleashed its 40-second spot.
The effort, from Droga5, is a montage of Boston fans explaining what’s so great about Brady.
“Tom Brady’s life is like a tall tale, having worked his way from 199th pick in the draft to the winningest quarterback of all time,” said a spokeswoman for Droga5 in an e-mail explaining the spot. “He owns every significant playoff passing record. His five Super Bowl rings are more than any quarterback in history. Oh, and he’s 39 and playing better than ever.”
— Under Armour (@UnderArmour) February 6, 2017