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HMS Has Fun With Lingerie Retailer’s Ads
CHICAGO–HMS Partners’ newest client is small, but that’s only right.
UnderWearhouse is a Miami retailer selling discounted name-brand women’s lingerie, swimwear and hosiery.
The Columbus, Ohio, agency has completed development of a total marketing program for the retailer that began with logo design and culminated last week in an inaugural print and direct mail campaign.
Newspaper ads, tagged “Next to nothings for next to nothing,” play off some famous names in the news.
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