Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BBDO has added its third Mars assignment in recent months, picking up global creative chores for Uncle Ben’s.
Media spending on the brand in the U.S. alone has been in the $20 million range in recent years, sans digital, per Nielsen. TBWA was the domestic incumbent.
The move comes as part of Mars’ ongoing reorganization of its brand assignments among its primary partners such as BBDO, TBWA and DDB, all part of Omnicom, and SapientNitro, an independent shop.
Energy BBDO added Wrigley Extra in February, while the main agency pulled in Snickers late last year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in