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The University of Massachusetts Alumni Association plays the nostalgia card in new ads cre ated by Allen & Gerritsen.
The campaign aims to gain memberships for the organization, which raises funds for the university’s flagship campus in Am herst, Mass. The campus has suffered because of state budget cuts.
“Most people don’t realize the organization is membership-based, that they have an influence [on] what happens on campus,” said agency president Andrew Graff. “Support of the alumni is pretty critical.”
Print executions feature photos from the UMass library collection.
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