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The Hershey Co. consolidated its global media planning and buying at Interpublic's UM network, sources said.
Finalists in the review included Publicis Groupe’s Zenith and incumbent Omnicom’s OMD.
In July, when Hershey's announced second-quarter sales rose 6.7 percent, it also said advertising investment this year will rise 20 percent. Last year Hershey spent $450 million in measured media, per Nielsen. That amount does not include online spending.
The confectionery company launched a media agency review last December for TV, print, digital in both the general and Hispanic markets in the U.S.
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