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NEW YORK Interpublic Group’s Universal McCann has renewed its contract with Sony to provide media planning and buying services in North America for another three years, the agency and client confirmed today.
Sony is one of UM’s biggest pieces of business, spending $875 million in measured media in 2007, according to Nielsen Monitor-Plus.
Under the agreement, UM services Sony units including Sony of America, Sony Pictures Entertainment, Sony Electronics, Sony of Canada, GSN and Sony BMG Music Entertainment.
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