UM Keeps Sony Business for Another 3 Years

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Sony has renewed its contract with Universal McCann to handle media planning and buying across six divisions in North America, the agency said today (April 6).

The new contract runs three years and covers Sony Corp. of America, Sony Pictures Entertainment, Sony Electronics, Sony Music Entertainment, Sony Network Entertainment and Sony of Canada. Media spending across those divisions exceeded $800 million last year, according to Nielsen.

The renewal came without a pitch. The business is split between the agency’s offices in Los Angeles and New York.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in