U.K. Ad Spending Forecast Downgraded

Slump expected for second half of 2011

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British media investment management firm Group M downgraded its forecast for U.K. ad spending for 2011. The company now predicts 1.5 percent total growth of U.K. ad spending year on year, compared to its initially more bullish 3.6 percent prediction.

Television and print media are the worst hit by Group M’s downgrade. TV ad spending will drop to 1 percent year on year growth, opposed to the firm’s initial 4 percent growth prediction. Even worse off is print, with both newspaper and magazine ad spending forecasted to decline in 2011.

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