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LOS ANGELES Independent R&R Partners has won initial AOR duties for the Ultimate Fighting Championship league, according the agency.
The league has spent $3 million annually in measured media promoting individual fights, according to Nielsen Monitor-Plus. But the new agency relationship would take the league into the realm of branding on the cusp of its entry into the European market, which the UFC is expected to announce this week.
Paul McGuire, vp, integrated media at the Las Vegas agency, said that the business was reviewed but could not disclose the contenders.
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