UCLA Offers Producing Seminar

A seminar that promises to explore the ins and outs of the advertising world begins this week on UCLA’s campus here.

Now in its second year, the 10-week class, “Producing TV Commercials Today for the U.S. and International Markets: How to Do It for the Dollars Available,” includes presentations from ad veterans.

The seminar, which begins Jan. 18 and is tailored to professions working in the business, will be led by Patrick Collins and feature a number of guest speakers, including director David Dryer and Suzanne Martin, business manager of Ogilvy & Mather.

According to Collins, the instruction will focus on working in the international market and on budgetary aspects of producing. Two field trips are also scheduled.

Collins began his advertising career at Leo Burnett, working with senior producers. He said he is committed to providing his students with the same type of hands-on experience that helped him early on.

“I target the students in the class and encourage them to function as an agency producer,” he said. “It’s the kind of course that is real world.”

Collins added that he has worked on both sides of the industry—for agencies and as a producer for studios, including N. Lee Lacy Associates and Coast Productions.

Since 1995, he has worked as a producer and consultant for AT&T, Gillette and Burger King.

The class is scheduled for Thursdays from 7-10pm. For information, call (310) 825-9971.