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BOSTON Nine months after its formation, Pereira & O’Dell has added lead creative agency status on the University of Phoenix account following a review.
The client spent slightly more than $200 million in measured media last year, with the outlay roughly evenly split between online and traditional channels, per TNS Media Intelligence.
Michael Sullivan, svp, marketing and media services at the University of Phoenix, said, “With a Pereira & O’Dell partnership we’re confident that a new campaign will highlight the pride our students feel when achieving a higher education.”
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