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The American Legacy Foundation’s nearly decade-old “Truth” anti-smoking campaign has taken many satirical twists and turns through the years, from the dramatic to the droll.
The latest spot, “Typo,” from Arnold and Crispin Porter + Bogusky, takes the award-winning effort back to the beginning, when teens took to the streets to perform hard-hitting demonstrations in front of tobacco industry headquarters. Remember the chilling spot that had teens stacking body bags in front of a cigarette company to show how many people cigarettes kill a day?
In this new commercial from the new “Sunny Side of Truth” campaign, the seriousness of the same subject is put to song as teens contemplate how 5 million people around the world could die from the habit.
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