Ty Montague

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For a college dropout, 41-year-old Montague has come a long way. Most recently, the onetime mechanic helped to establish Bartle Bogle Hegarty in New York and, since 2000, has guided high-profile campaigns for clients including Nike, ESPN and Brand Jordan as co-creative director at Wieden + Kennedy’s Manhattan office. For Sega, he helped to create “Beta7″—a blog by a fictional game tester who claimed ESPN’s NFL Football title had a bizarre effect on him—which won Wieden the first Yahoo! Big Idea Chair award for nontraditional campaigns at last month’s international Andys.

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