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BOSTON Omnicom Group’s TracyLocke in Dallas today said it was named lead agency by TXU Energy following a review.
The client, also based in Dallas, spent close to $5 million in measured media in the first quarter and more than $15 million for all of last year, per Nielsen Monitor-Plus.
Television, radio and print ads and out-of-home and online elements are part of the assignment, which covers overall brand building as well as special-offer messaging.
TXU said the agency’s ability to build consumer brands was a key factor in its victory.
TXU
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