Two-for-Two Split From Schwab

Stockbroker Divides Assignments, Rewards GSD&M and Martin
DALLAS–Charles Schwab & Co. ended its month-long agency search with a split decision. The stockbroker has assigned its $30 million mutual funds account to GSD&M and a $10 million women’s marketing initiative to The Martin Agency.
Both agencies will handle creative and media planning on their respective accounts. Schwab’s lead agency, BBDO in New York, will be responsible for media buying.
Other agencies that made final presentations to the client were Lowe Lintas & Partners of New York and TBWA\Chiat\Day in Playa del Rey, Calif.
The pitch team from Austin, Texas-based GSD&M was led by Deborah Cavanagh, the agency’s recently named vice president of new business.