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Slightly more than a month after launching a $580 million media review that was mostly limited to incumbents, The Home Depot has added two outside shops to the competition: Aegis Group’s Carat and Publicis Groupe’s Zenith Media, according to sources.
They join WPP Group’s Mindshare as nonroster contenders for the assignment, sources said.
In addition, Publicis’ Starcom, which had teamed with sister shop Digitas, the digital incumbent, has exited the process, per sources.
It was not clear if Zenith would team with Digitas, as the former has its own digital unit, Moxie Interactive, which, like the client, is based in Atlanta.
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