Two Left Standing in Race for Jenny Craig

Weight-loss company Jenny Craig has reduced its media buying and planning review to its two roster shops, but is fattening the billings prize.

Still in the hunt for the retailer’s business are Starcom, San Francisco, which handles Jenny Craig in Australia, and Carat, Los Angeles, which plans and buys media for the client in North America.

But “we are possibly looking at a global effort” to assign the eventual winner, said Patty Loessberg, Jenny Craig director of advertising.