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“The two biggest industry events for the year were the launch of the GM 100,000-mile warranty and the execution by Deutsch; and the Silverado launch campaign by Mellencamp. Outside of our business, you gotta love Jay Z (Hewlett-Packard/Budweiser Select) and, of course, Nike LeBron.”
—Mike Jackson, General Motors N.A.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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