Twitter Tries Comedy in Two New Ads That Really Get Back to Basics

How to use Twitter, for those who haven't tried it

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Twitter has enlisted a British comedian for a pair of new commercials, running digitally, that get back to basics by explaining the most fundamental things about the platform—how to sign up, and how to explore it once you do.

The campaign, which follows the “What is Twitter?” effort last year, and “Why Twitter?” earlier this year, is squarely aimed at would-be users who have not yet tried the platform. Twitter continues to battle a perception that it is a niche platform (despite the freewheeling and widely covered use of it by the U.S.

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