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NEW YORK-The quest by NBC Sports to find an agency for a high-profile Olympic ad assignment has taken several turns, with new shops emerging in the pitch and a number of early contenders dropping out.
Agencies which were not previously identified include D’Arcy Masius Benton & Bowles and Lowe & Partners/SMS in New York as well as Suissa Miller Advertising in Los Angeles, said sources. Those agencies are competing against Fallon McElligott Berlin in New York, which is co-pitching with sister shop Fallon McElligott in Minneapolis.
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