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Twinlab Corp. CEO Ross Blechman said that the company plans to launch new products and a new marketing campaign to help boost its position in the vitamin, sports drink and nutritional products categories.
At an annual stockholders meeting on Tuesday, Blechman said that to help the Hauppauge, NY-based company rebound from its $51.9 million loss in 2000, it soon will unveil a product intended to reduce cholesterol. He also said that the company will embark on a major alliance with Reader’s Digest in which it will mine the magazine’s 100-million-name mailing list to target-market its products.
Blechman
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