'Twilight' Studio Sues to Stop Sale of Bella Jacket

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

We’re sure the studio behind the “Twilight” movies doesn’t want to break the hearts of young girls everywhere. But Summit has decided to stop a retailer from selling a jacket advertised as being worn by Bella Swan.

The studio filed a lawsuit against women’s fashion designer B.B. Dakota on Friday for copyright and trademark infringement. On the company’s website, B.B. Dakota advertises a blue cotton canvas jacket like this: “Bella Swann (sic) wears this jacket in Twilight and scores the hottest vampire in high school, and so can you!”

Wow, what young Twi-hard could resist that product pitch?

When the jacket first debuted in 2008, Women’s Wear Daily wrote it was “the stuff that legends are made of.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in