Tweeter Mulls 4 for Creative

BOSTON — Home electronics retailer Tweeter is mulling four Boston-area agencies for the creative portion of its $15-20 million account, currently in-house, sources said. The work consists mainly of TV and radio ads.

Making presentations to the Canton, Mass., client are Allen & Gerritsen, Watertown, Mass.; Mullen, Wenham, Mass.; and Boston shops CGN Marketing & Creative Services and Gearon Hoffman, sources said. Planning and placement chores handled by Casey Media, Braintree, Mass., are not in play, sources said. The agencies either declined comment or referred questions to client executives, who did not return calls. Print, outdoor and in-store will likely remain in-house, sources said.

Tweeter — which operates 150 stores in 19 states — last November pulled creative in-house after five years with BaylessCronin, Atlanta.