TWA Introduces IBC Bank in Oklahoma

DALLAS Taylor West Advertising is launching a $1 million campaign to support Texas-based IBC Bank’s expansion into Oklahoma.

The ads will appear on television, billboards, radio and print, said Bill West, president of TWA in San Antonio. Agency executives said the branches that IBC is taking over, Local Oklahoma Bank, did very little advertising.

“Taylor West is helping IBC not only rebrand the newly acquired branches, but we’re also helping them create a strong presence in Oklahoma by introducing their name, philosophy and image,” West said.

The acquisition of 50 LOB locations marks the first move by IBC (International Bank of Commerce) beyond the boundaries of Texas. Outdoor and print ads tout the fact that “IBC is now Local.” The second phase of the campaign, promoting retail products, will begin in September.

The TV spots from the introductory phase present Oklahoma’s skylines and landmarks in a montage style that feature people shots of Oklahoma IBC employees and customers at work and play in their communities.

In one of the spots, “Good Feeling,” the announcer says that IBC has “Oklahomans feeling good all over,” referencing its more than 50 sites in Oklahoma and more than 110 Texas branches. The voiceover highlights IBC’s banking products and friendly service.

In “Relationships,” the narrator states, “A lot of people claim to ‘know’ their customers. At IBC, we know ours on a first-name basis.” Images of bank employees and Oklahoma landmarks flash by as the spot comes to a close and the voiceover proclaims that the people who walk through the doors are not just customers, they’re friends and neighbors.

The two spots will air on local network affiliates as well as cable in Oklahoma. Print will appear in regional publications such as the Daily Oklahoman, Tulsa World and the Lawton Constitution.

Doug Githens was the campaign’s creative director. Brad Groom wrote the spots and Laszlo Rain shot the campaign throughout Oklahoma the week of June 21. Tom Nador directed the commercials.