Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
American children aged 2-11 are watching more and more television than they have in years. New findings from The Nielsen Company show kids aged 2-5 now spend more than 32 hours a week on average in front of a TV screen. The older segment of that group (ages 6-11) spend a little less time, about 28 hours per week watching TV, due in part that they are more likely to be attending school for longer hours.
Average Weekly TV And Peripheral Consumption | |||||
---|---|---|---|---|---|
Among All Kids 2-5 | |||||
Total | TV | DVR | DVD | VCR | Game Console |
Over 32 hrs | 24hrs 51mins | 1hr 29mins | 4hrs 33mins | 45mins | 1hr 12mins |
Among All Kids 6-11 | |||||
Total | TV | DVR | DVD | VCR | Game Console |
Over 28 hrs | 22hrs 9mins | 59mins | 2hrs 28mins | 18mins | 2hrs 23mins |
This trend of increased viewing among children mirrors the overall increase in media consumption we’ve been tracking over the last two years across TV,...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in