TV Sales Exec Starts Media Outfit In Conn.

Sandy Gray today opens the doors on what she hopes will one day become a full-service ad agency.
The shop, called AdGray, initially will specialize in media buying and placement, although plans for a full-service creative department are in the works, said Gray, a former sales manager for Hartford, Conn.’s NBC affiliate, WVIT.
Located in the Glen Lochen Mall in Glastonbury, Conn., AdGray begins operations with five staffers: Gray, the shop’s managing principal and only equity partner; director of public relations Mike Massaro, who previously held a similar position at Stafford Springs Enterprises in Stafford Springs, Conn.; director of client services Randi Rosenthal-Bechard, a former senior account executive with TCI Media Services in Berlin, Conn.; media planner Kathleen Mangisico; and business manager Anne Timko.
AdGray’s client roster consists of Dillon Ford in Manchester, Conn., and Gallagher Buick, Pontiac, GMC in New Britain, Conn. Neither dealership had worked with an advertising agency, according to Massaro.
“Our niche is not going to necessarily be car dealers,” Massaro said. “We’re opening our doors to every conceivable type of business.”
Gray began her advertising career in 1985 as an account executive with the former Naftzger & Kuhe. Prior to WVIT, she worked as sales manager for TCI Media Services.
“I know a lot of people in the market,” Gray said of her decision to strike out on her own, “and I think having been on both sides” is an advantage.
Next on Gray’s list of priorities is hiring a creative person with a print background to launch the shop’s creative department.
In the meantime, Gray and Massaro have produced a 30-second TV spot promoting AdGray. The commercial broke earlier this month on Hartford cable channels and will run until mid-September.
“If I can’t produce a good enough commercial to promote my own agency, how am I going to do it for a client?” Gray asked.