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Publicis in Mid America is out to generate laughs in a new television campaign on behalf of energy supplier TXU.
The agency’s Dallas office has created five 30-second spots, which will be seen on network and cable channels in North Texas this fall.
“The first campaign was a name change, telling people what TXU is all about. This campaign puts a face to the company,” said Seth Werner, president and chief creative officer at Publicis in Mid America.
Each spot features a humorous vignette showing how electricity generated by the Dallas-based company is used.
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