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The plight of elephants in Africa is the focus of the latest campaign for Friends of Animals.
Print ads from the Plowshare Group in Stamford, Conn., use images of the creatures in their natural habitat and describe how poachers are endangering the species.
One shows a mother and baby elephant snuggling against a backdrop of trees. Text reads, “In Africa, how long you live is measured by how many friends you have.”
Another execution pictures a close-up shot of an elephant sporting a long pair of tusks.
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