By Jim Osterman
ATLANTA–It was a better than break-even week for Miami’s Turkel Schwartz & Partners, as the agency took back an account it had resigned earlier this year and was named a finalist for another client it has held for close to four years.
The agency decided to renew its relationship with Couples Resort, a piece of business it resigned earlier this year citing differences with the client on the direction for the $1 million account.
According to agency president Philip Schwartz, however, the client recently approached Turkel Schwartz & Partners (TS&P) about working together again.
‘They talked to some agencies and really didn’t find anybody they liked,’ Schwartz said. ‘At the time we resigned it, we felt that we’d rather look back and be proud of our work than go in a direction we weren’t comfortable with. They came back and asked if we couldn’t somehow work together again.’
In fact, the agency had never officially stopped working on the business; it gave Couples Resort more than the usual 90-day notice back in March. The client could not be reached for comment.
TS&P also got word last week that it had made the finals of the Greater Miami Convention & Visitors Bureau’s $2.8 million advertising review. The incumbent and Sanchez & Levitan, also Miami, advanced to the final round following 30-minute credentials presentations by four shops last week.
Left behind were Miami’s Beber Silverstein & Partners and TAG Advertising. The client will assign a creative project to the finalists, which will pitch a review committee June 13. –with Katy Eckmann
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